4 min read
I never refuse an interview with a recruiter, even when I’m happily settled in my job. For me, it’s not just about job opportunities; it’s about growth — an ongoing conversation with myself and the industry. Each interview is an opportunity to refine my interpersonal skills, hone my storytelling abilities, and gain insight into what the market values in the UX field (and let’s be honest, to do a bit of networking too). These things take constant practice.
One of the most common questions I get in these interviews is: "What’s your process? Is it always the same for every project?" I often wonder if this question is asked out of habit, because people assume there’s a one-size-fits-all approach to design, or if they just want to check if I think it is possible. So, in case the question is serious, here’s my answer: no, my design process is definitely not always the same.
Some designers I know describe our work as having a “utility belt” of tools and techniques, like we’re the Batman of the design world. While I beg to differ with my bank account — I’m so, so far from being a billionaire — I think they’re onto something. My utility belt is filled with a constantly evolving set of methods: user interviews, product discoveries, wireframes, A/B testing, prototyping, and so many more. The real secret, though, is that the most important “tool” isn’t a tool at all — it’s the art of asking the right questions.
Asking the right questions is the cornerstone of my process. Every project starts with curiosity: Who is our user? What do they need? How can we make their experience better? Why are we doing this? And why this way? Have we tried something different before? And which results have we achieved? It’s through these (and other) questions that I build empathy, challenge assumptions, and discover the real opportunities for impact. And that’s why I value interviews with recruiters — even when I’m not looking to switch jobs. They remind me to stay inquisitive and to see my career as a learning journey, always shaped by the questions I dare to ask. It takes practice to become really good at something — and my practice made me very good at questioning.
This curiosity extends beyond just the tools I use — it shapes my entire design philosophy. I believe in creating human-centered solutions that balance usability and clarity while achieving business goals. At the heart of my work is empathy: understanding user pain points and needs, and ensuring accessibility for everyone. Every interaction should feel clear, intuitive and human-oriented, especially when dealing with something as complex as banking services or insurance products.
But just as important as empathy is the process of constant iteration. I don’t believe in static designs. By regularly testing, refining and redefining with real-world feedback, I make sure my work stays aligned with users’ and business’ evolving needs. Whether it’s running guerrilla tests on a product or revisiting feedback from customer journeys, iteration keeps the design relevant and impactful. And, of course, it’s all data-driven. Each decision is backed by a blend of qualitative and quantitative insights that help uncover both the users’ experience and the business’ objectives.
So yes — my process is adaptable, and my tools are ever-changing. But my utility belt is a little more “human” than “superhero.” My designs are shaped by empathy, driven by questions, and refined through collaboration with cross-disciplinary teams. This approach keeps me open, flexible, and always ready to solve new problems. And that’s just the way I like it. It keeps me curious, questioning, and, ultimately, prepared for whatever challenge comes my way.
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If you’re someone who values curiosity and questions as much as I do, let’s connect. There’s always room for more conversations.